Through the Line Creative
Buyer: Transport for London
- Published
- 3 May 2024
- Submission deadline
- 10 May 2024
- Estimated value
- £50,000,000
- Place of performance
- UK
- Procedure
- Restricted procedure
- Lots
- 1
- Notice number
- 014329-2024
- Reference
- ocds-h6vhtk-04572b
- Official source
- Official source
CPV codes
- 60000000Transport services (excl. Waste transport)
Description
This is a Call for Competition under PCR (2015) on behalf of Transport for London inviting candidates to enter the prequalification phase for Through the Line Creative services. Expressions of interest are invited by completion of a Supplier Selection Questionnaire (SSQ), which is found at the SAP ARIBA address above. Transport for London (TfL) wishes to appoint a best-in-class creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. The Service Provider must be capable of long-term strategic thinking for the TfL brand across the full portfolio, as well as for individual integrated campaign briefs. Our marketing and behaviour change programmes are aligned to the Mayor's Transport Strategy, TfL's business plan and the Customer Strategy. The current priorities (which are subject to change once the new Mayor's Transport Strategy is issued) include campaigns to: • Encourage more use of public transport and more walking and cycling. • Encourage driv…
Official publications
- FTS · 014329-2024 · 3 May 2024
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 10 May 2024. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £50,000,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for London (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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