Customer Pulse, Advertising and Marketing Evaluation
Reference ocds-h6vhtk-079657 · Transport for London
Awarded to Ipsos for £1,194,110.
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Amounts and figures
Description
Provision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Price | Price | — |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| 1 | Ipsos | £1,194,110 | 4 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 104098-2026 | 3 November 2026 |
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