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The Growth Company Invitation to Tender for the Supply of a Digital Marketing Platform

Reference ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4 · The Growth Company

Closed. Submission deadline: 10 January 2024.

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Description

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint a provider to supply a Digital Marketing Campaign Platform. Marketing Manchester are delivering this project on behalf of the Manchester Accommodation Business Improvement District (ABID), a ground-breaking initiative, which launched on 1st April 2023.  Led by the city's hotel and serviced apartment providers, it aims to create new events, improve guest welcome and street cleanliness and amplify marketing campaigns that drive overnight visits in Manchester and Salford. The purpose of this project is to appoint a digital marketing platform to deliver a programmatic advertising campaign as part of the Q4 ABID Leisure Marketing Campaign, and build data and insights to steer future marketing campaign activity.   Key Objectives The key objectives of the project are to: 1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers and Families 2. Drive incremental consideration and increase overnight stays from travellers within the UK and Ireland across the months of January - March 2024 3. Drive incremental consideration and increase overnigh…

Official publications

MediumReferenceDate
FTS 647e190f-b802-4cc6-873d-3482cae21845-709315 21 December 2023
Contracts Finder 647e190f-b802-4cc6-873d-3482cae21845-709315 21 December 2023

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 10 January 2024, 17:00. Check the official source, as dates can be modified.
Who is the buyer of this tender?
The contracting authority is The Growth Company (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.