SE1282 - TGC Econometrics
Buyer: Sport England
- Published
- 1 October 2026
- Estimated value
- £17,600
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 092975-2026
- Reference
- ocds-h6vhtk-077eeb
- Official source
- Official source
CPV codes
- 73110000Research services
Description
As part of the evaluation for the This Girl Can campaign, we want to better understand the impact that the campaign is having. Our research objectives are to understand: • Campaign impact exploring how different campaign channels, messages, and activations drive reported action; • Population level impact exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 we commissioned a feasibility study to test if we could use econometric modelling to answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. The target audiences for Phase 6 include inactive lower-socioeconomic women aged 14-74 with a particular focus on inactive lower-socioeconomic women who are also: Black, South Asian Muslim, pregnant and/or with a child under 1; and those aged 55-74 years old.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| WAVEMAKER LIMITED | £17,600 | — |
Official publications
- FTS · 092975-2026 · 1 October 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £17,600.
- Who is the buyer of this tender?
- The contracting authority is Sport England (United Kingdom).
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