SE1249 - TGC Media Buying Agency
Buyer: Sport England
- Published
- 23 April 2026
- Estimated value
- £12,331,686
- Procedure
- Restricted procedure
- Lots
- 1
- Notice number
- 037164-2026
- Reference
- ocds-h6vhtk-0675b9
- Official source
- Official source
CPV codes
- 72212520Multimedia software development services
Description
Media Buying Services to provide support to the This Girl Can Campaign: Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition Are aged 55 to 74 years Come from black communities Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant …
Awards
| Awarded to | Amount | Date |
|---|---|---|
| WAVEMAKER LIMITED | — | — |
Official publications
- FTS · 037164-2026 · 23 April 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £12,331,686.
- Who is the buyer of this tender?
- The contracting authority is Sport England (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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