SE1249 - TGC Media Buying Agency
Buyer: Sport England
- Published
- 26 March 2026
- Estimated value
- £12,331,686
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 028193-2026
- Reference
- ocds-h6vhtk-0675c6
- Official source
- Official source
CPV codes
- 72212520Multimedia software development services
Description
Media Buying Services to support the This Girl Can Campaign. Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition Are aged 55 to 74 years Come from black communities Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes
Awards
| Awarded to | Amount | Date |
|---|---|---|
| WAVEMAKER LIMITED | £12,331,686 | — |
Official publications
- FTS · 028193-2026 · 26 March 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £12,331,686.
- Who is the buyer of this tender?
- The contracting authority is Sport England (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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