Making Smoking History and Campaign Delivery On behalf of NHS Greater Manchester Integrated Care Board
Reference ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88 · NHS Shared Business Services
Awarded to Republic of Media Limited for £300,000.
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Amounts and figures
Description
NHS Greater Manchester Integrated Care Board (ICB) invites suitably experienced media agencies to submit a proposal for strategic media planning and buying in support of Greater Manchester's Making Smoking History Programme and its associated behaviour change campaign ("the Service"). The successful agency will deliver an effective media strategy to support population-level smoking cessation, via a developed behaviour change working with a media budget of up to £300,000 + VAT. The current campaign, 'What Will You Miss?', was developed in 2023 with a creative agency, based on extensive research with stakeholders and entrenched smokers-the core target audience. The campaign highlights the stark reality that 2 in 3 smokers will die prematurely unless they quit, while offering hope, support, and a clear call-to-action via the Smoke Free app (premium account for GM users, plus a complimentary 4-week vape kit through the national swap to stop offer). The campaign aims to provoke an emotional response by encouraging audiences to consider the life moments they may miss due to smoking. Its single call-to-action-downloading the Smoke Free app-provides a straightforward path to support, …
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Republic of Media Limited | £300,000 | 23 December 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 727be674-6456-48fc-ad7b-a1df64e9ab21-882558 | 4 March 2026 |
| Contracts Finder | 727be674-6456-48fc-ad7b-a1df64e9ab21-882558 | 4 March 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 4 December 2025, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £300,000.
- Who is the buyer of this tender?
- The contracting authority is NHS Shared Business Services (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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