Application to Person (A2P) SMS Qualitative research

Amounts and figures

Description

To understand the experiences of A2P SMS service users (i.e. businesses and public bodies, or "message senders") in the market To understand the potential of alternative messaging services as viable substitutes for A2P SMS More specifically, we would like to understand: Usage: what are message senders using A2P SMS for (e.g. reminders, notifications, advertising, etc), at what scale are they using it (e.g. volume, frequency, etc) and how important is it to their organisations Market landscape: what are their attitudes towards current issues within the A2P SMS market (e.g. pricing, range of choice, quality of service, etc) and what impact do these issues have on their organisations Substitution: what are their attitudes towards potential alternatives to A2P SMS (e.g. WhatsApp for Business, Google RCS, in-app notifications, etc) and are there any barriers to their use

Awards

Official publications

• Online Advertising Pathways
  Published: 12 November 2025
• Understanding Online Communications Among Children
  Published: 12 November 2025
• Health and financial claims in programming - audience attitudes to potential harm
  Published: 10 November 2025
• Understanding consumer experiences of mobile network quality
  Published: 10 November 2025
• Exploring Adults' Engagement with Suicide, Self-Harm, and Eating Disorder Online Content
  Published: 11 September 2025
• Children and Adults Trial Default Safety Settings
  Published: 11 September 2025
• Subscription to Analysys Mason data sets
  Published: 27 August 2025
• Venue Find & Supporting Services for Meetings, Conferences & Events
  Published: 22 August 2025
• Persuasive Design and Time on Platforms
  Published: 18 August 2025
• Communications Affordability Tracker
  Published: 18 July 2025

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• ARGUS 6.1 monitoring software — 20 June 2024
• Desk-top questionnaire design tools and hosting of online market research surveys — 20 June 2024
• Engaging with children on draft codes of practice for protection of children online — 19 June 2024

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Frequently asked questions

What is the deadline to bid for this tender?

The submission deadline is 20 May 2024, 10:00. Check the official source, as dates can be modified.

What is the estimated value of this tender?

The estimated value published by the buyer is £53,300.

Who is the buyer of this tender?

The contracting authority is OFCOM (United Kingdom).

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