Health and financial claims in programming - audience attitudes to potential harm
Reference ocds-b5fd17-00e942f3-779c-4f67-8342-88cda036a8c1 · OFCOM
Awarded to IPSOS (MARKET RESEARCH) LTD for £131,695.
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Amounts and figures
Description
Ofcom would like to commission a qualitative research project to update our understanding of audiences' attitudes towards content involving 'health and financial' claims in programmes, their views on the potential for such claims to cause harm, and their opinions on the adequacy of the types of protections broadcasters should put in place to mitigate the risk of harm. This updated research will provide Ofcom with evidence to continue to inform our decision-making. Specific research objectives include: - Explore audience attitudes to health and financial claims made in general and in religious programming, on linear TV, radio and VoD services. - Explore audience attitudes to the potential for harm from programming, including the extent to which, and the ways in which, it might present a risk of harm to audiences in general and specific factors which may increase the potential for harm to vulnerable people. - Explore whether audiences think broadcasters can limit potential harm effectively, such as through messages or warnings broadcast to viewers and listeners (e.g. advising audiences to consult a qualified medical practitioner).
Awards
| Awarded to | Amount | Date |
|---|---|---|
| IPSOS (MARKET RESEARCH) LTD | £131,695 | 9 October 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 9df3f901-989c-4d7a-bbd2-e6faea090974-871449 | 10 November 2025 |
| Contracts Finder | 9df3f901-989c-4d7a-bbd2-e6faea090974-871449 | 10 November 2025 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 16 September 2025, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £131,695.
- Who is the buyer of this tender?
- The contracting authority is OFCOM (United Kingdom).
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