2026-821 Social for Campaign Media Buying
Reference ocds-h6vhtk-06dfaf · AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Awarded to Lux Illuminating Brands for £5,000,000.
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Amounts and figures
Description
Awarded - AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors. Campaign activity will support and integrate with AHDB's broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods. They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts. The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment. The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes. The successful agency should demonstrate: • Strong experience planning and buying large-scale paid social campaigns. • Experience within food or drink • Strong understanding of health-conscious and f…
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | Lux Illuminating Brands | £5,000,000 | 20 October 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 099301-2026 | 21 October 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £5,000,000.
- Who is the buyer of this tender?
- The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
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