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2026-843 CMM LEB and Pork Evaluation

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Published
6 October 2026
Submission deadline
21 October 2026
Estimated value
£166,666
Place of performance
UK
Procedure
Open procedure
Lots
1
Documents
1
Notice number
094033-2026
Reference
ocds-h6vhtk-078137
Official source
Official source

CPV codes

Description

AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 21 October 2026. Check the official source, as dates can be modified.
What is the estimated value of this tender?
The estimated value published by the buyer is £166,666.
Who is the buyer of this tender?
The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
How can I bid for public tenders in the United Kingdom?
Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.