2025-791 Purchase data for red meat and dairy
Reference ocds-h6vhtk-06e194 · AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Closed. Submission deadline: 14 September 2026. Estimated value: £5,416,666.
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Amounts and figures
Description
AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy. This will be one tender with 5 lots covering the following: Lot 1 – Meat purchase data Lot 2 – Dairy purchase data Lot 3 – Segmentation Lot 4 – Marketing mix models Lot 5 – Adhoc panel insight Closing date is NOON 14th September 2026 Use this link to access documents and registering information. https://defra-family.force.com/s/Welcome Each Lot will be evaluated and awarded independently. The Authority reserves the right to award: • a single Lot to one supplier; • multiple Lots to the same supplier; and/or • different Lots to different suppliers. There is no restriction on the number of Lots that may be awarded to any one supplier, provided that the supplier submits the most advantageous tender for the relevant Lot(s) and demonstrates the capacity and capability to deliver the requirements. Estimated contract start date is 26th April 2027, initial contract is for 3 years with 1+1+1 options to extend if required.
Lots (5)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | Meat purchase data | 79310000 Market research services | £2,010,000 |
| 2 | Dairy purchase data | 79310000 Market research services | £833,300 |
| 3 | Segmentation | 79310000 Market research services | £283,330 |
| 4 | Marketing mix models | 79310000 Market research services | £500,000 |
| 5 | Adhoc panel insight | 79310000 Market research services | £1,790,036 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 076326-2026 | 11 August 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 14 September 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £5,416,666.
- Who is the buyer of this tender?
- The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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