Nationwide communications campaigns of the European Commission in Germany in advertising spaces available on properties in the domain and under control of Deutsche Bahn AG
Europäische Kommission, DG COMM - Communication
Awarded to DEUTSCHE EISENBAHN REKLAME GMBH. Estimated value: €1,151,775.
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Amounts and figures
Description
The subject of this negotiated procedure is a framework contract for the provision of nationwide communications campaigns of the European Commission in Germany in advertising spaces available on properties in the domain and under control of Deutsche Bahn AG. It includes at the same time the provision of advertisement space, as well as design, production and display. The Contracting Authority may request advertisements to be displayed in any of the advertising spaces available, for example, regional trains and stations including municipal public transport as well as in high-speed trains. The tender also includes the provision of the stair branding at available train stations, including the station(s) near the European house in Berlin. We analysed the market for the necessary services and came to the conclusion that we have a monopoly situation: Regarding the renting of advertising space in public stations, the company Ströer DERG Media Gmbh has exclusive marketing rights with the Deutsche Bahn. We plan a Framework Contract for four years and single contracts with app 265.000 € per year.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Bitte konsultieren Sie die Auftragsunterlagen. | 60% |
| Price | Bitte konsultieren Sie die Auftragsunterlagen. | 40% |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | DEUTSCHE EISENBAHN REKLAME GMBH | — | 1 | 21 October 2020 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 769854-2026 | 5 November 2026 |
| OJS | 215/2026 | 5 November 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €1,151,775.
- Who is the buyer of this tender?
- The contracting authority is Europäische Kommission, DG COMM - Communication (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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