MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector
- Published
- 13 November 2025
- Estimated value
- €35,000,000
- Place of performance
- IE061
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00754543-2025
- Reference
- 844db26c-c961-4693-9077-ffa2d25343ea
- Official source
- Official source
CPV codes
- 79341000Servicios de publicidad
- 79341100Servicios de consultoría en publicidad
- 79341200Servicios de gestión publicitaria
- 79341400Servicios de campañas de publicidad
- 79340000Servicios de publicidad y de marketing
Description
In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.
Award criteria
- Price — Price
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Spark Foundry | — | — |
Official publications
- TED · 00754543-2025 · 13 November 2025
- OJS · 219/2025 · 13 November 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €35,000,000.
- Who is the buyer of this tender?
- The contracting authority is The Office of Government Procurement (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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