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Awarded European Union ServicesFramework agreement

MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

The Office of Government Procurement

Awarded to Spark Foundry. Estimated value: €35,000,000.

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Amounts and figures

€35,000,000
Estimated value
1
Lots
3
Bids received

Description

In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.

Award criteria

TypeCriterionWeight
PricePrice—

Awards

LotAwarded toAmountBids receivedDate
LOT-0001 Spark Foundry — 3 12 November 2025

Official publications

MediumReferenceDate
TED 00754543-2025 13 November 2025
OJS 219/2025 13 November 2025

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is €35,000,000.
Who is the buyer of this tender?
The contracting authority is The Office of Government Procurement (European Union).
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Data collected from official public procurement sources. Amounts as published by the buyer.