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MA3347F -RFT to Establish a Framework Agreement for the supply of a B2B Digital Marketing Services in the University of Limerick

Reference 07a65e34-d4e5-47e1-b07a-7d703958ec1e · Education Procurement Service (EPS)

Awarded to Boo Labs trading as Howl and 2 others. Estimated value: €320,000.

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Amounts and figures

€320,000
Estimated value
1
Lots

Description

MBA Programmes – Creation and Development of Communications and Communications Strategy The UL MBA is a post-experience generalist degree in business administration and is seen as a career accelerator or a means to changing career. The current programme is a two-year part-time model, which requires attendance on campus for 3 days eight times during the year, plus a four-day winter school and a five-day international workshop in year 1. Using innovative teaching and learning mechanisms a UL MBA stimulates intellectual and interpersonal development equipping students with a broad range of decision-making skills and an enhanced ability to respond to changes emanating from the international business environment. The programme develops participant’s ability to think and act strategically, developing their creativity and leadership skills and abilities. This project will include activities such as - Design and development of a communication strategy and communications (on and offline), for the target market. Including the development, implementation and maintenance of a UL MBA micro-site - Implement an SEO strategy to enhance search engine visibility in target market areas - PPC campaign…

Award criteria

TypeCriterionWeight
Quality@70%—
Cost@30%—

Awards

Awarded toAmountDate
Boo Labs trading as Howl — 23 July 2025
Connelly Partners — 23 July 2025
Connelly Partners — 23 July 2025
Maverick Communications International — 23 July 2025

Official publications

MediumReferenceDate
TED 00604836-2025 16 September 2025
OJS 177/2025 16 September 2025

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The estimated value published by the buyer is €320,000.
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Data collected from official public procurement sources. Amounts as published by the buyer.