Culture Hub
Awarded to Behaviour and Attitudes Marketing Research for €255,000.
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Amounts and figures
Description
Central to our current strategy is the ambition to drive the reputation of Ireland as a source of sustainable, nutritious food in the international marketplace. To support this, Bord Bia has developed a sustainable nutrition tracker. The intention of this ongoing annual tracking study is to provide Bord Bia with an understanding of how consumers are approaching sustainability and health with respect to their food choices and how this is changing over time. To help further enhance this work, we would now like to support it with rich ethnography work which will help Bord Bia start to build a new “Culture Hub”. Ultimately this new Culture Hub will help with the creation of powerful narratives that bring to life the data, information, and insight we generate in compelling and engaging ways for our clients and other industry stakeholders with the key aim of helping drive commercial growth solutions for the food and drinks industry. This tender is to appoint an agency to help in the delivery of Culture Hub.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Quality @ 70% | 70% |
| Cost | Cost @ 30% | 30% |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | Behaviour and Attitudes Marketing Research | €255,000 | 8 | 17 February 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00361197-2025 | 4 June 2025 |
| OJS | 106/2025 | 4 June 2025 |
Other tenders from Bord Bia (Irish Food Board)
See the buyer →- Invitation to Tender for the Provision of Indoor Catering Services Concession Contract for Bloom 2027+ Published: 22 October 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €255,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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