Creative Cities of Central Europe OTA Campaign

Published

3 September 2024

Estimated value

€215,000

Procedure

Open procedure

Lots

1

Notice number

00528403-2024

Reference

d36c1db8-71d3-4894-914d-73ccc8ecccd0

Official source

Official source

CPV codes

• 79342000Servicios de marketing

Description

This procedure aims to conclude an agreement with an experienced contractor for the development and execution of an Online Travel Agent (OTA) campaign targeted towards the US market. The project subject of this procurement is implemented by ETC in partnership with four National Tourism Organisations. The contractor is expected to deliver the following interconnected assignments: CREATION OF A LANDING PAGE/ MICROSITE The contractor is required to create a dedicated landing page/microsite featuring information about and products of the Central Europe region on an OTA platform. The landing page/ microsite will feature at least the following: - Information about the region with a special focus on the Creative Cities topic of the campaign in the form of text, pictures and videos; - Branding of the region and V4 countries as well as other publicity graphics (see below); - Products (including but not limited to travel packages, airplane tickets, hotels etc.). Products involving at least two of the four countries of the V4 region will be preferred and will be given better score during the procurement process – the more countries involved in one product the better. Products involving at lea…

Award criteria

• Price — Weighting: 40
• Quality — Name: Number of impressions; Conversion; Quality and relevance of the products offer; Other metrics in reporting; The landing page / microsite "keep-alive" period / Weighting: 60

Awards

Official publications

• TED · 00528403-2024 · 3 September 2024
• OJS · 171/2024 · 3 September 2024

Other tenders from European Travel Commission

• B2C Promotional Campaign for Central Europe in China · 5 May 2025
• Roadshow, B2B Communication & Education Campaign for the Nordics in North America · 2 May 2025
• Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi… · 5 February 2025
• Content development services for consumer communication and promotional activities about travelling in Europe (Multi Supplier Framework… · 30 September 2024
• Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi… · 5 July 2024
• Content development services for consumer communication and promotional activities about travelling in Europe (Multi Supplier Framework… · 8 May 2024
• Creative Cities of Central Europe OTA Campaign · 19 April 2024

Frequently asked questions

What is the estimated value of this tender?

The estimated value published by the buyer is €215,000.

Who is the buyer of this tender?

The contracting authority is European Travel Commission (European Union).

How can I bid for public tenders in European Union?

Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.