WP2191 GOV.UK Brand Identity Refresh
Reference ocds-b5fd17-379cb8f3-5ea6-4041-b873-07960f4a42e4 · Government Digital Service
Awarded to M&C SAATCHI (UK) LIMITED for £400,000.
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Amounts and figures
Description
The outcomes GDS want to achieve through this competition are to: - increase GOV.UK's appeal to the broadest possible audience - increase key audiences' motivation to undertake some specific behaviour changes: --Existing users embrace new personalised and proactive features -- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs -- Satisfied users become advocates -- Non-users with low trust in government become likelier to use -- increase the tonal range and flexibility of the brand so it can operate across more contexts The successful bidder will be required to work with GDS researchers and appointed research agencies to test and iterate designs with GOV.UK users and non-users. This competition covers development, design and delivery of core assets, up to a value of £150K. There may be a second phase of the project which would expand the scope with additional budget, but this is not guaranteed."
Awards
| Awarded to | Amount | Date |
|---|---|---|
| M&C SAATCHI (UK) LIMITED | £400,000 | 23 January 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | a37d9540-e59c-41b0-8a6b-383e4e1aa442-721855 | 4 March 2024 |
| Contracts Finder | a37d9540-e59c-41b0-8a6b-383e4e1aa442-721855 | 4 March 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 12 December 2023, 23:59. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £400,000.
- Who is the buyer of this tender?
- The contracting authority is Government Digital Service (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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