Water Efficiency Campaign (WEC)
Buyer: AFFINITY WATER LIMITED
- Published
- 5 December 2025
- Estimated value
- £75,000,000
- Place of performance
- UKC
- Procedure
- Restricted procedure
- Lots
- 1
- Notice number
- 080375-2025
- Reference
- ocds-h6vhtk-0550fa
- Official source
- Official source
CPV codes
- 79341000Advertising services
Description
We are pleased to announce that a successful tenderer has been identified to lead the Water Efficiency Campaign (WEC) for England and Wales, a significant milestone in the sector's long-term strategy to transform public water use. This follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra. Subject to completion of the standstill period and final contract award, the contract will cover the design and delivery of a nationwide behaviour-change campaign to help households and businesses across England and Wales use water more efficiently. Further details regarding the successful tenderer and programme timelines for the WEC will be released in due course.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| 23RED LIMITED | £75,000,000 | 1 December 2025 |
Official publications
- FTS · 080375-2025 · 5 December 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £75,000,000.
- Who is the buyer of this tender?
- The contracting authority is AFFINITY WATER LIMITED (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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