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Awarded United Kingdom Services

Visitor Economy-Marketing Assets and Campaigns

Buyer: West Midlands Growth Company

Published
3 April 2024
Estimated value
£294,235
Place of performance
UKG3
Procedure
Open procedure
Notice number
010832-2024
Reference
ocds-h6vhtk-04349a
Official source
Official source

CPV codes

Description

On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile and reputation of the region• Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets.

Lots (3)

LotDescriptionCPV codeAmount
1 Lot 1 - Domestic Marketing Campaign
UKG3
79000000 Business services: law, marketing, consulting, recruitment, printing and security —
2 Lot 2 - International Marketing Campaign
UKG3
79000000 Business services: law, marketing, consulting, recruitment, printing and security —
3 Lot 3 - Assets & Content
UKG3
79000000 Business services: law, marketing, consulting, recruitment, printing and security —

Awards

Awarded toAmountDate
BBC Global News Ltd — —
Zedmill Ltd — —
DIGITRONIX LTD. — —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £294,235.
Who is the buyer of this tender?
The contracting authority is West Midlands Growth Company (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.