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Awarded United Kingdom Services

Global West Midlands Communications Campaigns

Buyer: West Midlands Growth Company

Published
31 January 2024
Estimated value
£344,000
Place of performance
UKG3
Procedure
Open procedure
Lots
1
Notice number
003177-2024
Reference
ocds-h6vhtk-04169b
Official source
Official source

CPV codes

Description

WMGC requires an external agency or consultancy to support with a 15-month programme of communications campaigns to support its overarching objective of Enhancing the Profile and Reputation of the Region, in order to drive inward investment and inbound tourism to the West Midlands. The communications programme will run from January 2024 – March 2025.Campaign delivery will broadly consist of narrative development, thought leadership/byline curation and press release creation, and is therefore content-generation-led. Although an understanding of the media landscape is welcome and advantageous, there is not an expectation that campaign activity will include ‘aways on’ direct media relations. The campaign series will predominantly focus on inward investment and capital investment focused activity across nine mini campaigns, with a further three mini campaigns focused on visitor economy themes. The communications programme will build on the unprecedented exposure generated surrounding t

Awards

Awarded toAmountDate
Portland PR Limited — —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £344,000.
Who is the buyer of this tender?
The contracting authority is West Midlands Growth Company (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.