User Testing and Awareness Baselining for the Mandatory Water Efficiency Label
Reference ocds-b5fd17-7372f384-771e-49a6-85f3-88df301565e6 · Department for Environment, Food & Rural Affairs
Awarded to Ipsos for £109,894.
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Amounts and figures
Description
he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and …
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Ipsos | £109,894 | 11 February 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 0fb339cd-388d-4a1e-95f8-056f88b38f1c-837192 | 28 March 2025 |
| Contracts Finder | 0fb339cd-388d-4a1e-95f8-056f88b38f1c-837192 | 28 March 2025 |
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- The submission deadline is 20 February 2024, 12:00. Check the official source, as dates can be modified.
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- The estimated value published by the buyer is £109,894.
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- The contracting authority is Department for Environment, Food & Rural Affairs (United Kingdom).
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