Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land
Reference ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8 · Department for Environment, Food & Rural Affairs
Awarded to Verian Group UK Ltd for £49,777.
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Amounts and figures
Description
This experiment is part of our Choice Architecture Test (CAT) series. We have already conducted two tests, CAT 1 and CAT 2, with a third (CAT 3) and fourth (CAT 4) in progress. This will be our fifth test (CAT 5). • CAT 1: tested the effect of defaults on a hypothetical Sustainable Farming Incentive (SFI) application. Results showed a statistically significant increase in the environmental quality of the agreement generated through defaults compared to the current SFI application design. • CAT 2: tested the effect of defaults and guided selection on a hypothetical Countryside Stewardship (CS) mid-tier application. Results for CAT 2 also showed defaults being effective. Compared to the current CS mid-tier design & some aspects of guided selection tested during the experiment, defaults led to more spatially targeted actions being chosen (the primary outcome of the experiment) by farmers, that might indicate higher quality environmental agreements . • CAT 3: will test the effect of geospatial functionality (i.e. presenting guidance on spatial priorities visually) & offering a default totaliser (that shows the potential financial reward for choosing options) on a hypothetical SFI ap…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Verian Group UK Ltd | £49,777 | 13 February 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | b77939a8-5249-4f30-a3ca-ed1508ccc03a-837193 | 28 March 2025 |
| Contracts Finder | b77939a8-5249-4f30-a3ca-ed1508ccc03a-837193 | 28 March 2025 |
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