Research on video-sharing platforms: understanding audience experiences and motivations
Reference ocds-b5fd17-fe172e18-eb0a-497b-8fee-4f6f64c70919 · OFCOM
Awarded to Ipsos UK for £126,145.
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Amounts and figures
Description
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Ipsos UK | £126,145 | 15 January 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | e6709559-46ed-4c6a-8560-9e52f2f9834a-888313 | 12 March 2026 |
| Contracts Finder | e6709559-46ed-4c6a-8560-9e52f2f9834a-888313 | 12 March 2026 |
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- The submission deadline is 28 November 2025, 12:00. Check the official source, as dates can be modified.
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- Who is the buyer of this tender?
- The contracting authority is OFCOM (United Kingdom).
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