Impact of Artificial Intelligence on the Consumer Journey
Reference ocds-b5fd17-fda0099c-27f8-4d8e-86fd-b09b55803e6e · OFCOM
Awarded to Strat7 Limited, trading as Jigsaw Research for £102,060.
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Amounts and figures
Description
To better understand Consumers' understanding and experiences of AI tools, specifically related to their consumer journey in Telecoms markets. We also want to understand how these are evolving over time. 1. To explore consumers' understanding and experiences of AI tools across the consumer journey for telecoms services, encompassing broadband, mobile, landline, and bundles of these services and others, as distinct different categories. An important aspect for us to understand is if there are any service-specific differences to consumers' attitudes, awareness, and usage. 2. We are interested in both residential and SMEs' (defined as businesses with up to 249 employees) understanding, attitudes and experiences of AI tools in their consumer journeys, particularly how they differ from each other. 3. To provide context and depth to our findings, we want to compare participants' experiences of AI tools in telecoms with other sectors, particularly regulated sectors such as finance, utilities etc. This will help us to understand whether attitudes and expectations are shaped by broader experiences or if some aspects are unique to the telecoms markets. 4. To understand how ex…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Strat7 Limited, trading as Jigsaw Research | £102,060 | 5 February 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | a1df1b9e-d038-40bb-aabe-8dfd02c86746-888316 | 12 March 2026 |
| Contracts Finder | a1df1b9e-d038-40bb-aabe-8dfd02c86746-888316 | 12 March 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 14 January 2026, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £102,060.
- Who is the buyer of this tender?
- The contracting authority is OFCOM (United Kingdom).
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