Peer to Peer Engagement Platform
Reference ocds-b5fd17-b81de862-90e3-49f4-b085-90c91b6add6f · University of Central Lancashire
Prior notice.
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Description
Peer-to-peer engagement between current students, staff and prospective students, with current student voice surfaced authentically, thus representing our University and who we are, proves to be a critical tool for building brand awareness, nurturing and conversion of prospects to enrolled students. The External Relations Service within the University is looking to find the right peer-to-peer platform, using our very own current students, that will enable us to engage with prospective students in the most efficient and cost-effective way. This should be achieved right from the start of the student recruitment funnel via maximum possible exposure to help us increase initial brand awareness through to the final stages of recruitment and enrolment. We want the software platform to help us achieve the following: 1) Increase our University brand awareness, acting as a lead generation tool by pushing our student ambassador profiles in front of prospective students when they peruse HE websites, and in particular UCAS (University and Colleges Admissions Service) as well as other major educational portals. 2) Enable us to connect with prospects through peer-to-peer conversations (st…
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | c0241573-e8df-4b18-a830-58bd7daed836-700444 | 21 November 2023 |
| Contracts Finder | c0241573-e8df-4b18-a830-58bd7daed836-700444 | 21 November 2023 |
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