Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding
Reference ocds-r6ebe6-0000838142 · Almond Housing Association
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Description
South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, vis…
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