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Prior notice United Kingdom Services

Media Buying Services, Integrated Marketing Campaigns and PR Services

Buyer: Llywodraeth Cymru / Welsh Government

Published
7 September 2026
Estimated value
£74,000,000
Place of performance
UKL
Lots
1
Notice number
084640-2026
Reference
ocds-h6vhtk-06e807
Official source
Official source

CPV codes

Description

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed…

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £74,000,000.
Who is the buyer of this tender?
The contracting authority is Llywodraeth Cymru / Welsh Government (United Kingdom).
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Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.