Marketing & Branding Research

Published

20 September 2024

Submission deadline

4 October 2024

Place of performance

UK

Procedure

Restricted procedure

Lots

1

Notice number

030188-2024

Reference

ocds-h6vhtk-049ca0

Official source

Official source

CPV codes

• 73110000Research services
• 79300000Market and economic research; polling and statistics
• 79310000Market research services
• 79342000Marketing services

Description

The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Brandi…

Official publications

• FTS · 030188-2024 · 20 September 2024

Other tenders from Rail Delivery Group

• National Insights Survey · 9 September 2024

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Frequently asked questions

What is the deadline to bid for this tender?

The submission deadline is 4 October 2024. Check the official source, as dates can be modified.

Who is the buyer of this tender?

The contracting authority is Rail Delivery Group (United Kingdom).

How can I bid for public tenders in the United Kingdom?

Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.