IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums
Buyer: Imperial War Museums
- Published
- 5 August 2026
- Submission deadline
- 7 September 2026
- Estimated value
- £175,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 074105-2026
- Reference
- ocds-h6vhtk-06dc31
- Official source
- Official source
CPV codes
- 72322000Data management services
- 72400000Internet services
- 79340000Advertising and marketing services
- 79413000Marketing management consultancy services
Description
Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms. Services are expected to include: •Technical SEO audits and recommendations •Content optimisation and content strategy •Keyword research and search intent analysis •Generative Engine Optimisation (GEO) and AI visibility consultancy •Answer engine optimisation for AI assistants and answer engines •Structured data and schema markup recommendations •Search analytics, reporting and performance measurement •User journey optimisation and conversion improvement •Website discoverability and indexing improvements •Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, impro…
Official publications
- FTS · 074105-2026 · 5 August 2026
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 7 September 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £175,000.
- Who is the buyer of this tender?
- The contracting authority is Imperial War Museums (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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