Digital Loyalty and Subscription Model Application

Published

25 September 2025

Place of performance

UKL

Procedure

Direct award

Lots

1

Notice number

059801-2025

Reference

ocds-h6vhtk-05a258

Official source

Official source

CPV codes

• 48000000Software package and information systems

Description

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Awards

Official publications

• FTS · 059801-2025 · 25 September 2025

Other tenders from Transport for Wales Rail Limited (Utility Buyer)

• Services IT System Development – Business Analysis Call‑Off Contract · 10 February 2026
• Provision of Gate Lines and Platform Validators and Associated Installation and Maintenance Services · 3 September 2025
• Digital Affiliate Marketing · 12 June 2025
• Refurbishment of Buses - Market Engagement Opportunity · 23 January 2025
• Station Gates and Platform Validators · 28 November 2024
• Transport Out of Home Advertising at Managed Stations, Roadside, Bridges and onTrains · 6 November 2023
• Mk IV OH1 Overhaul and SMA Float remanufacture & management · 31 October 2023
• TfWRL Facilities Management · 31 October 2023

See all →

Frequently asked questions

Who is the buyer of this tender?

The contracting authority is Transport for Wales Rail Limited (Utility Buyer) (United Kingdom).

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