Creative Testing services in relation to FCCRAS Brand Concept Development
Reference ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c · City of London Corporation
Awarded to Bray Leino Limited for £49,821.
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Amounts and figures
Description
The Branding Workstream of the FCCRAS Programme at City of London Police appointed Bray Leino (via Bloom) to deliver the scope of the Branding work, after a competitive procurement process managed by CoL Commercial last year. Bray Leino has been delivering the scope of the works as contracted but due an unforeseen delay in the overall programme (not related to Bray Leino), we are recommending to introduce a 4-7 week piece of extra scope into the workstream. This will see Bray Leino in conjunction with a supply chain partner of theirs Innovation Bubble (behavioural science experts who have backgrounds in consumer and business psychology) deliver creative and user testing of the design concepts we have agreed to take forward for final decision. This exercise will allow members of the public, victims and our stakeholder community to provide feedback around the brands, names, colours etc and assist us with data to support recommendations and decisions on which new Brand to select. Bray Leino are the only agency that can deliver this work as the brand concepts are their designs. The Creative Testing Scope will allow us: 1) To identify which brand proposition most effectively …
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Bray Leino Limited | £49,821 | 15 April 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | f9a28a85-69bf-45a3-99f5-d00b69d41f78-754581 | 28 May 2024 |
| Contracts Finder | f9a28a85-69bf-45a3-99f5-d00b69d41f78-754581 | 28 May 2024 |
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