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Awarded United Kingdom Services

Changeons l'Agneau (Intebev collaboration)

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Open in El Vínculo
Published
14 April 2026
Estimated value
£125,000
Place of performance
FR
Procedure
Direct award
Lots
1
Notice number
033512-2026
Reference
ocds-h6vhtk-068179
Official source
Official source

CPV codes

Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Awards

Awarded toAmountDate
Interbev — —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £125,000.
Who is the buyer of this tender?
The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
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Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.