BTA2219 Mobility Data
Buyer: British Tourist Authority t/a VisitBritain/VisitEngland
- Published
- 29 September 2026
- Estimated value
- £330,000
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 091849-2026
- Reference
- ocds-h6vhtk-06bfdd
- Official source
- Official source
CPV codes
- 72222300Information technology services
Description
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| BT PLC | £330,000 | 29 September 2026 |
Official publications
- FTS · 091849-2026 · 29 September 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £330,000.
- Who is the buyer of this tender?
- The contracting authority is British Tourist Authority t/a VisitBritain/VisitEngland (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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