BTA2235 - Product Audit, Development Tools and Skills Support
Buyer: British Tourist Authority t/a VisitBritain/VisitEngland
- Published
- 25 August 2026
- Submission deadline
- 15 September 2026
- Estimated value
- £120,000
- Place of performance
- UK
- Procedure
- Open procedure
- Documents
- 1
- Notice number
- 080716-2026
- Reference
- ocds-h6vhtk-06eb3e
- Official source
- Official source
CPV codes
- 48100000Industry specific software package
- 80500000Training services
Description
BACKGROUND VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level. VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved. VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs. VE has carried out, or commissioned, initial audit work and will make this available to the appointed Supp…
Lots (2)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | Lot 1: Product and Experience Audit and Tools. | 48100000 Industry specific software package | £90,000 |
| 2 | Lot 2: Training and Knowledge Transfer. | 80500000 Training services | £30,000 |
Official publications
- FTS · 080716-2026 · 25 August 2026
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 15 September 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £120,000.
- Who is the buyer of this tender?
- The contracting authority is British Tourist Authority t/a VisitBritain/VisitEngland (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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