BrandIndex and Profiles
Buyer: Transport for Wales
- Published
- 11 March 2026
- Estimated value
- £240,000
- Place of performance
- UK
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 021713-2026
- Reference
- ocds-h6vhtk-065cc2
- Official source
- Official source
CPV codes
- 79000000Business services: law, marketing, consulting, recruitment, printing and security
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| YouGov Plc | — | — |
Official publications
- FTS · 021713-2026 · 11 March 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £240,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for Wales (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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