BrandIndex and Profiles
Reference ocds-h6vhtk-065cc2 · Transport for Wales
Awarded to YouGov Plc for £240,000.
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Amounts and figures
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | YouGov Plc | £240,000 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 021713-2026 | 11 March 2026 |
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