Strategic Brand Guardianship
Buyer: Transport for Wales
- Published
- 14 July 2026
- Estimated value
- £6,000,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 066031-2026
- Reference
- ocds-h6vhtk-05efd6
- Official source
- Official source
CPV codes
- 79342000Marketing services
Description
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Uned Stuido | — | — |
Official publications
- FTS · 066031-2026 · 14 July 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £6,000,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for Wales (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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