YouGov Plc
- Country
- United Kingdom
- Reference
- GB-PPON-PRLT-2433-XDMZ
YouGov Plc supplies market research, consumer insight and survey services to UK public bodies, with 12 public contract awards, mostly in business services and research, won from buyers in London, Wales and Yorkshire and the Humber. The company won awards totalling approximately £1,243,219 between 2025 and 2026, with 10 of its 12 awards falling in 2026. Its main buyers are Transport for Wales, which awarded it three contracts, the Department of Health & Social Care and the Food Standards Agency, with two each, and FAIR4ALL FINANCE LIMITED, also with two. The Department of Health & Social Care contracts cover profiles and planning tools, while the Food Standards Agency commissions consumer insights research. The largest single award is £240,000 for «BrandIndex and Profiles» from Transport for Wales in March 2026, and the most recent is dated September 2026. Its £219,000 «Research: Consumer Insights Tracker» for the Food Standards Agency in February 2026 shows the same type of work.
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Activity of YouGov Plc in public procurement
By sector (CPV)
- Business services: law…25.0%
- Market research services25.0%
- Research and development…16.7%
- Customer survey services16.7%
- Data services8.3%
- Research and development…8.3%
CPV code
| CPV code | Awards |
|---|---|
| Business services: law, marketing, consulting, recruitment, printing and security 79000000 | 3 |
| Market research services 79310000 | 3 |
| Research and development consultancy services 73200000 | 2 |
| Customer survey services 79342310 | 2 |
| Data services 72300000 | 1 |
| Research and development services and related consultancy services 73000000 | 1 |
Activity by year
Recent awards
Open in El Vínculo →- Annual Financial Inclusion Survey £161,55018 March 2026
- BrandIndex and Profiles £240,00026 February 2026
- Research: Consumer Insights Tracker £211,20019 December 2025
- DHSC - OHID - Profiles Planning Tool £22,250
- DHSC - OHID - Profiles Planning Tool £22,250
- Annual Financial Inclusion Survey £161,550
- Trust Tracker Surveys (2026 - 2027) £24,994
- BrandIndex and Profiles £240,000
- BrandIndex and Profiles £240,000
- Research: Consumer Insights Tracker £219,000
Contracting authorities that award contracts to YouGov Plc
By region
| Place of performance | Awards |
|---|---|
| North Yorkshire | 2 |
| Inner London — East | 2 |
| Devon | 1 |
By amount range
Keywords
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