Brand Response Campaign
Buyer: Transport for Wales
- Published
- 28 March 2025
- Estimated value
- £1,500,000
- Place of performance
- UKL
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 011835-2025
- Reference
- ocds-h6vhtk-04fa39
- Official source
- Official source
CPV codes
- 79000000Business services: law, marketing, consulting, recruitment, printing and security
Description
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign. Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders. Key deliverables: - Brand response creative platform and concept development - strategic and creative services. - Activation campaign concepts and development - strategic and creative services. - Account Management and reporting against deliverables and budget. - Development of always-on messaging matrix. - Production of media assets in line with media plan delivery - including TV and radio. - Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Lucky Generals Ltd | £1,500,000 | — |
Official publications
- FTS · 011835-2025 · 28 March 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £1,500,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for Wales (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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