Brand Identity Development for the New Passenger Watchdog
Buyer: Transport Focus
- Published
- 24 December 2025
- Submission deadline
- 16 January 2026
- Estimated value
- £15,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 2
- Notice number
- 086115-2025
- Reference
- ocds-h6vhtk-05fcea
- Official source
- Official source
CPV codes
- 79342000Marketing services
- 79930000Specialty design services
- 79990000Miscellaneous business-related services
Description
Background Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds. Objectives The procurement aims to: • Develop a range of brand identity options (including names, logos, and visual identity) for the new passenger watchdog that can be presented to Transport Focus and government for decision-making • Define the organisation's proposition and help bring the new watchdog to life, both internally and externally • Shape our internal culture and external communications approach in line with o…
Official publications
- FTS · 086115-2025 · 24 December 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 16 January 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £15,000.
- Who is the buyer of this tender?
- The contracting authority is Transport Focus (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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