Behavioural Change Assessment for the Environment Baselining Pilot

Description

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. There will be 3 main areas of consideration within the scope of this tender: • Understanding what drives farm management practice choices on farm. • Understanding of the drivers/motivation (together with challenges and barriers) for change • Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot. Closing date is by 12 noon on 27 March 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Official publications

• 2024-736 Satisfaction surveys of AHDB customers and stakeholders
  Published: 14 July 2025
• Provision of Carbon Audit Tool for the Environment Baselining Pilot
  Published: 7 October 2024
• AHDB Social Media requirements
  Published: 16 April 2024
• Marketing partner for US website maintenance on behalf of AHDB
  Published: 21 February 2024

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Frequently asked questions

What is the deadline to bid for this tender?

The submission deadline is 27 March 2025, 12:00. Check the official source, as dates can be modified.

Who is the buyer of this tender?

The contracting authority is AHDB (United Kingdom).

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