2024-736 Satisfaction surveys of AHDB customers and stakeholders
Reference ocds-b5fd17-e8e04b44-ae32-4d93-a9c7-1e458ca9e77a · AHDB
Awarded to QA Research Ltd for £240,000.
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Amounts and figures
Description
Award of Contract. AHDB intend to commission a Contract to one agency for the provision of Satisfaction Surveys of AHDB customers and stakeholders. Our farmers, growers and processors expect to see a return for the levy they pay, and these surveys form a key part of our evaluation strategy. The Customer Insight Measure (CIM) has taken place annually since 2015, with fieldwork carried out between October and December, we intend for this pattern to continue. The last survey was completed between October and December 2024. The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors. Processor levy payer respondents are asked slightly different recruitment questions to farmer/grower levy payers, given the different nature of their businesses. While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set up and training with the interview team, but they do need to be run as two surveys.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| QA Research Ltd | £240,000 | 24 June 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 9fcb32fe-b903-4273-b94b-b3ea0bf91458-854182 | 14 July 2025 |
| Contracts Finder | 9fcb32fe-b903-4273-b94b-b3ea0bf91458-854182 | 14 July 2025 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 9 June 2025, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £650,000.
- Who is the buyer of this tender?
- The contracting authority is AHDB (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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