2024-708 Consumer Media Measure Modelling
Reference ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63 · AHDB
Awarded to NielsenIQ for £115,000.
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Amounts and figures
Description
Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB we…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| NielsenIQ | £115,000 | 23 October 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 9e81f988-862b-4b3d-b1a7-60a7b084a2c7-803411 | 18 November 2024 |
| Contracts Finder | 9e81f988-862b-4b3d-b1a7-60a7b084a2c7-803411 | 18 November 2024 |
Other tenders from AHDB
See the buyer →- 2024-741 Monitoring of Contaminants in UK cereals Published: 18 October 2025
- 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork) Published: 27 May 2025
- 2024-706 Internal Audit Services Published: 2 April 2025
- 2024-721 German Representative for beef and lamb trade development Published: 21 March 2025
- 2024-713 PR and Event agency in the food sector (Paris region) Published: 4 March 2025
- 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork) Published: 27 January 2025
- 2024-721 German Representative for beef and lamb trade development Published: 7 January 2025
- 2024-713 PR and Event agency in the food sector (Paris region) Published: 11 December 2024
- 2024-694 Belgium Representative for beef and lamb trade development Published: 6 December 2024
- AHDB France requirements for graphic design and communications Published: 6 December 2024
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 4 October 2024, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £115,000.
- Who is the buyer of this tender?
- The contracting authority is AHDB (United Kingdom).
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