2023-680 Consumer Tracker
Reference ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03 · AHDB
Awarded to YouGov for £243,000.
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Amounts and figures
Description
Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Lifestyle - Meal Behaviours/Attitudes . To e…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| YouGov | £243,000 | 12 June 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 8de808d8-aec5-43cd-8117-a474d5a8966e-763491 | 2 July 2024 |
| Contracts Finder | 8de808d8-aec5-43cd-8117-a474d5a8966e-763491 | 2 July 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 7 May 2024, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £243,000.
- Who is the buyer of this tender?
- The contracting authority is AHDB (United Kingdom).
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