105016 - Media Consumption Pathways and Trust
- Published
- 28 September 2026
- Estimated value
- £1,500,000
- Place of performance
- UK
- Lots
- 1
- Notice number
- 091312-2026
- Reference
- ocds-h6vhtk-06d487
- Official source
- Official source
CPV codes
- 73300000Design and execution of research and development
- 79315000Social research services
Description
DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DC…
Official publications
- FTS · 091312-2026 · 28 September 2026
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Frequently asked questions
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- The estimated value published by the buyer is £1,500,000.
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