What works in AI Adoption within DCMS Sectors
- Published
- 24 September 2026
- Estimated value
- £1,500,000
- Place of performance
- UK
- Procedure
- Restricted procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 090755-2026
- Reference
- ocds-h6vhtk-06d489
- Official source
- Official source
CPV codes
- 73000000Research and development services and related consultancy services
Description
Full information is provided within the specification. DCMS are seeking to commission "what works" research into the impact and effectiveness of AI adoption interventions within DCMS sectors. We are interested in two broad sets of questions. The first is analysis of how businesses within DCMS sectors that are in the process of adopting AI achieve this, the challenges they face and the opportunities and benefits realised. We anticipate this will be explored through an ethnographic study that observes how individuals and teams actually use AI tools in their jobs. The second set of questions is what policy interventions work best to support businesses that wish to adopt AI, which we anticipate will be answered by testing hypothetical interventions through randomised control trials (RCTs). Bidders will be able to propose alternative methodologies if they think they suit these questions better; the core need for this project is to produce direct, robust evidence of what works, as opposed to what is self-reported (e.g. through interviews, focus groups, surveys, and similar) to work.
Official publications
- FTS · 090755-2026 · 24 September 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £1,500,000.
- Who is the buyer of this tender?
- The contracting authority is Department for Culture, Media and Sport (United Kingdom).
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