Strategic and Creative Services
Buyer: Tourism Ireland CLG
- Published
- 15 January 2025
- Estimated value
- €9,000,000
- Procedure
- Negotiated procedure
- Lots
- 1
- Notice number
- 00028868-2025
- Reference
- 36ce6fe3-edbf-4ac9-9d9f-1398fa2813ee
- Official source
- Official source
CPV codes
- 79341000Servicios de publicidad
- 79341400Servicios de campañas de publicidad
- 79340000Servicios de publicidad y de marketing
Description
Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the island of Ireland, including, but not limited to: Understanding each of the markets from where the island of Ireland draws its visitors; and Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and TTL communications campaigns for us in all appropriate media. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. Annual renewal will be subject to satisfactory performance, budget and other factors. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIRED SERVICES
Award criteria
- Cost — Ultimate Cost @ 50%
- Quality — Qualitative criteria @ 50%
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Grey London | €9,000,000 | — |
Official publications
- TED · 00028868-2025 · 15 January 2025
- OJS · 10/2025 · 15 January 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €9,000,000.
- Who is the buyer of this tender?
- The contracting authority is Tourism Ireland CLG (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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