Media Planning and Buying Services
Buyer: Tourism Ireland CLG
- Published
- 24 September 2025
- Estimated value
- €210,000,000
- Place of performance
- IE061
- Procedure
- Negotiated procedure
- Lots
- 1
- Notice number
- 00624317-2025
- Reference
- ec1332c5-0545-4c6a-af33-22a1a81232bc
- Official source
- Official source
CPV codes
- 79341000Servicios de publicidad
- 79340000Servicios de publicidad y de marketing
- 79341400Servicios de campañas de publicidad
Description
Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media s…
Award criteria
- Quality — Qualitative Award Criteria - Strategic = 20% / Media = 20% / Structural = 10%
- Cost — Economic
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Mediabrands International Limited | €210,000,000 | — |
Official publications
- TED · 00624317-2025 · 24 September 2025
- OJS · 183/2025 · 24 September 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €210,000,000.
- Who is the buyer of this tender?
- The contracting authority is Tourism Ireland CLG (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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