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Awarded European Union Services

Invitation to tender for Bord Bia’s Sustainability Understanding for Asian Consumers

Buyer: Bord Bia (Irish Food Board)

Published
5 November 2025
Estimated value
€69,000
Place of performance
IE061
Procedure
Open procedure
Lots
1
Notice number
00733547-2025
Reference
921f8de9-d502-461d-8992-f8837344ab85
Official source
Official source

CPV codes

Description

Bord Bia’s Strategic Insight team provides inspiring leadership to industry and the organisation by leveraging powerful market, trade and consumer insights to drive strategy development and successful business growth. Central to our current strategy is the ambition to drive the reputation of Ireland as a source of sustainable, nutritious food in the international marketplace. Our previous thought leadership project indicated that Asian markets lag in the understanding of sustainability, and this knowledge gap has affected the effectiveness of Bord Bia’s communication in Asian markets. We are seeking an experienced insight agency to help us uncover how these concepts are understood in key Asian markets by consumers to enhance the relevance and effectiveness of communication with local audience.

Award criteria

Awards

Awarded toAmountDate
Yuzu Kyodai Co. Ltd. €69,000

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is €69,000.
Who is the buyer of this tender?
The contracting authority is Bord Bia (Irish Food Board) (European Union).
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Data collected from official public procurement sources. Amounts as published by the buyer.