Invitation to tender for Bord Bia’s Project Brand
Awarded to Opinions for €200,000.
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Amounts and figures
Description
Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Quality @ 80% | 80% |
| Cost | Cost @ 20% | 20% |
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| LOT-0001 | Opinions | €200,000 | 13 October 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00740325-2025 | 7 November 2025 |
| OJS | 215/2025 | 7 November 2025 |
Other tenders from Bord Bia (Irish Food Board)
See the buyer →- Invitation to Tender for the Provision of Indoor Catering Services Concession Contract for Bloom 2027+ Published: 22 October 2026
- Invitation to Tender for the Provision of Outdoor Catering Services Fixed Fee Contract for Bloom 2027+ Published: 14 October 2026
- Invitation to tender the provision of Photography and Videography Services for An Bord Bia. Published: 12 October 2026
- Invitation to Tender for the Provision of Indoor Catering Services Concession Contract for Bloom 2027+ Published: 8 October 2026
- Origin Green Mentorship Services Published: 1 October 2026
- Invitation to Tender for the Provision of Project Management Services for a range of Bord Bia corporate events. Published: 16 September 2026
- Invitation to tender for the establishment of a panel of up to five commercially experienced food business advisors Published: 19 August 2026
- Invitation to tender for the provision of Event Stand Construction Panel to Bord Bia Published: 18 August 2026
- Invitation to Tender for Auditing Services and Data Processing Services for the Pilot combinable Crop Assurance Scheme. Published: 18 August 2026
- Invitation to Tender for Brand and Visual Identity Design Published: 18 August 2026
Previous and next from Bord Bia (Irish Food Board)
- Invitation to Tender for the Appointment of a Digital Marketing Agency Partner in the Nordic Region.
- The Provision of a Three-Year EU Co-funded Promotion Campaign for EU Dairy Ingredients
- Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €200,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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