Invitation to tender for Bord Bia’s Project Brand
Buyer: Bord Bia (Irish Food Board)
- Published
- 7 November 2025
- Estimated value
- €200,000
- Place of performance
- IE061
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00740325-2025
- Reference
- 1eb756fa-7e7c-4695-a276-c5658527db9c
- Official source
- Official source
CPV codes
- 79310000Servicios de estudios de mercado
- 73110000Servicios de investigación
- 73210000Servicios de consultoría en investigación
Description
Project Brand commenced at the beginning of the year because of our new four-year strategy which sets out a clear mission for the promotion of Irish food, drink and horticulture. In an increasingly competitive and unstable global marketplace, we need to ensure that Ireland’s food and drink industry stands out from competitors and connects with our target audiences so we can continue to drive commercial growth opportunities for clients. Revitalising Ireland’s food and drink brand has been identified as a key priority to fulfil this ambition. The research element of Project Brand has been broken out into two phases; the first phase is focused on developing a global proposition for Irish Food and Drink amongst customers and is currently underway. The Strategic Insight team is now seeking to appoint a partner agency for the second phase of research for Project Brand.
Award criteria
- Cost — Cost @ 20%
- Quality — Quality @ 80%
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Opinions | €200,000 | — |
Official publications
- TED · 00740325-2025 · 7 November 2025
- OJS · 215/2025 · 7 November 2025
Other tenders from Bord Bia (Irish Food Board)
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- Invitation to Tender for Brand and Visual Identity Design
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- Invitation to Tender for Bord Bia Healthspan Nation Research Study
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €200,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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